Facebook is developing plans around to premiere their first ever TV show in mid-June. There will apparently be two tiers of show: a small number of longer, prestige shows on the order of House of Cards , and more digestible 5- to 10-minute shows that can be added to the Facebook app’s video tab daily.
As a part of a major initiative of facebook to begin siphoning away some of the billions of dollars that are spent on television advertising ever year — a major growth opportunity for Facebook, which is running out of room in the News Feed to show more ads.
A virtual reality dating show from Condé Nast is among the shows that Facebook has greenlit. “A-list celebrities” are in talks to appear in other shows, and one big (anonymous) star has already agreed to a deal. Katy Perry, Demi Lovato, Kevin Hart, and Ellen Degeneres are among the stars that have agreed to make new shows for YouTube.